June 25th, 2025
One such area of issues which has taken on increased importance over recent years is that of toxic links. Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’. Definitions vary and there’s a lot of scope for overlap in several areas. Some people might refer to a ‘website SEO audit’ as a technical audit, yet others would argue that only a small portion of the elements covered would qualify as ‘technical.
Which SEO tool is best?
Broken links are URLs that point to a website that no longer exist or return an error. Fixing broken links is important because they negatively impact user experience, leading to frustration and higher bounce rates. They harm SEO, as search engines view broken links as a sign of neglect or poor site quality. Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results.
Another common scenario – you’ve lost rankings or you’ve got rankings that you are trying to push forward – but, no matter how hard you try – nothing seems to work. This happens to websites in all different niches – you do everything advised and yet nothing seems to work. Yes we can run BHS Links SEO audits on websites in any language / location. We offer comprehensive SEO audits for international websites which cover one or more locations. Small businesses will generally be OK with the basic audit – especially for non competitive or localised businesses. Medium to large businesses with more complex websites may need an advanced/behemoth audit – it really depends on the niche, competitiveness and other factors.
What to Know About SEO Website Audit Besides SEO Strategy?
Analyze their content structure, internal linking, and use of schema markup. Pay attention to keyword gaps between your site and theirs and use this insight to guide content planning and optimization. Monitoring organic traffic improves SEO by providing critical insights into how well your optimization efforts are working and where opportunities exist for improvement.
- Set up a free Ahrefs Webmaster Tools (AWT) account and crawl your website with Site Audit.
- The tool also allows you to set up alerts to let you know as soon as there’s an issue you need to address.
- You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost.
There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines.
Featured snippets can DRAMATICALLY increase your organic traffic. To help the algorithms understand which pages meet search intent. You can set crawl limits, choose different user agents, and schedule automatic site audits. If you’re a WordPress user, you can automate this process with our free SEO plugin. It monitors for pages that no longer perform well and gives recommendations on how to fix them.
A well-structured sitemap acts as a guide for search engines, making crawling and indexing much more efficient. Understanding how search engine crawlers operate is key to making your website easily accessible. Screaming Frog is a powerful crawling tool ideal for technical SEO audits. It uncovers broken links, analyzes page titles and meta descriptions, and identifies other technical issues. These tools, coupled with competitor analysis resources, equip you to conduct a thorough SEO audit.