December 12th, 2025
The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission. Every single bookmaker on Newbettingsites.uk is UK licensed and registered betting websites not on gamstop with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.
Betfred – Best New Customer Offer
There’s plenty of NFL betting available too, with loads of NFL odds, including NFL futures markets such as Super Bowl odds. Spreadex is among our best 10 betting sites, and there’s the chance to place fixed-odds bets as well as spread bets. You can get a massive £60 in free bets when you register and bet £10 with this UK betting site, with customers needing to wager at 1/2 (1.50) or greater. You get 3 x £10 free fixed odds bets along with 6 x £5 spread bets. Unibet has been among our best 20 betting sites UK can sign up with for some time, and that’s partly down to the fact that you can get £40 in bonuses when you register and bet £10.
- The UK betting scene is full of bookmakers and gaming platforms with sportsbook options, and each is slightly different from the next.
- There are various factors that we take into consideration when choosing the best betting sites to suggest to UK bettors.
- OLBG users have been rating and reviewing UK bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.
Best Sports Betting App: FanDuel Sportsbook
There are thousands of ‘Live’ markets which offers changing odds throughout. These briefly suspend and become unavailable if there is flash point in the game – a red card in football or waiting on an umpire’s decision in tennis. Signing up to betting sites online can be a little daunting at first with a wealth of markets and matches priced up. The scale of the bonuses can differ, with various offers available at Virgin Bet, Sky Bet, talkSPORTBET and more.
For major football matches (usually Champions League) they will offer all existing the customers the chance to bet £50 pre-match and get a free £50 In-Play bet on the same match. This allows punters to split their loyalties or cover two different outcomes. This offer is available approximately five times a season and will be heavily advertised.
Event-focused deals, such as free bets on the UEFA Super Cup Final, give you extra reasons to check in, and fair terms apply across promotions. Founded in 1982 in County Louth, Ireland, BoyleSports has grown from a single shop into Ireland’s largest independent bookmaker. It also serves UK customers online, offering a strong mix of sports, racing, and specials alongside a busy retail network. Football fans, in particular, will find extensive pre-match and in-play markets on everything from the Premier League to international friendlies. If your interest lies in horse racing, companies like William Hill provide enticing offers tailored to your preferences. Perhaps you’ve discovered the highly lucrative world of matched wagering, where you can take advantage of the extensive range of bonuses available from the leading online platforms.
But for us Brits, Bally brings all of the novelty of a new sportsbook, since the site only opened its doors to UK players last year. Players can expect a modern and visually appealing platform that combines a vast and varied casino games library with an equally impressive sportsbook. The payout rate, or odds ratio is a percentage value that indicates what proportion of your stakes will come back to you in the long run. On average, the ratio should approximately fall between 93 and 97 percent. The remaining amount is retained by the sports betting provider as a fee for their services. There are also promotions, for example, where a game is offered with a 100% payout rate.
Many bookmakers offer Best Odds Guaranteed, and BetVictor is one of our favourites. Here, the BOG offer is valid from 9 am on all UK and Irish horse and greyhound races. Sign up as a new bettor with Betfred, and when you make a first bet of £10 or more, you’ll get £30 in free bets. Your first bet must be placed within seven days of registering, and the odds of your selection must be 1/1 or bigger. Your free bets will be credited to your account within ten hours of your first bet being settled. Betfair is by some considerable distance the biggest exchange betting site in the UK.
It explores the nuances of various online platforms, comparing their strengths and weaknesses in key areas such as market variety, odds competitiveness, user experience, and bonus offers. This guide is designed to equip bettors with the knowledge needed to identify the most impactful options that cater to their specific needs. The importance of a helpful customer service team at the best betting sites UK cannot be overstated.
Offering sports betting, casino, and live casino, the site features a variety of casino games, including slots and live dealer options, alongside horse racing, football, major US sports and much more besides. BetWright features a crisp and intuitive layout, In-Play betting, and live streaming of UK and Irish horse racing. Offers include a quick and easy sign-up deal and the Bangers N’Cash Rewards Programme. Launched in 2024, PricedUp is a UK-licensed bookmaker offering a streamlined 21-sport menu, including football, horse racing, tennis, golf, and more.